★ SXSW

01Lý do quan trọng

SXSW is the largest annual convergence of the music, screen and technology industries in the United States, and its record of launching things — companies, films, formats — has given it a durable claim on the attention of all three.

02Tuần lễ xung quanh sự kiện

Downtown Austin is closed, rerouted and repurposed. Sixth Street and stretches of Trinity, Red River and Rainey are pedestrianised or barricaded; the Convention Center district, the Long Center and the Paramount and Stateside theatres run continuously; and East Austin fills with the unofficial programme.

03Thời điểm đến

The Innovation and Film & TV programmes are front-loaded and the music festival runs through the second half, so the answer depends on what you came for.

04Nơi lưu trú

Downtown, within the barricades, is the only place that removes the transport problem, and it is booked and priced accordingly; the hotels on Congress Avenue and around the Convention Center district are the centre of the week. Rainey Street and the Seaholm district are walkable and slightly calmer.

05Tiếp cận và tiếp đón

SXSW publishes its badge prices openly, which few events of this size do. For 2027 the organiser lists a Platinum badge covering all conferences and festivals at $1,395, an Innovation badge at $895, a Film & TV badge at $775 and a Music badge at $550, with early-registration savings advertised at up to $900 against the walk-up rate. A very large part of the week runs outside the badge system, free on public RSVP.

06Nơi diễn ra các hoạt động giao lưu

Sixth Street and Red River carry the music; Rainey Street and East Austin carry the brand houses and the daytime parties; South Congress carries the overflow.

07Hướng dẫn di chuyển

08Thông tin thực tiễn

09Lịch sử

SXSW was founded in Austin in 1987 by Roland Swenson, Louis Jay Meyers, Louis Black and Nick Barbaro as a music conference intended to bring the industry to a city that had plenty of bands and no infrastructure.

10Ai có mặt ở đây

Musicians, labels, managers and booking agents; independent film and television producers, directors and buyers; technology founders, investors and product teams; brand and agency marketers; gaming and creator-economy companies; educators; city officials; and a very large press contingent.