Seven March days when downtown Austin becomes a single venue for music, film, television, comedy and technology, official programme and unofficial alike.
A página de um evento informa quando ocorre (com o grau de certeza sobre a data), por que razão é relevante, como se vive a semana em redor, quando chegar e partir, onde as pessoas ficam alojadas, como funciona o acesso, e que eventos o precedem e sucedem no circuito.
SXSW is four events sold as one: an Innovation Conference covering technology, brand, startups, gaming, the creator economy and climate; a Film & TV festival and conference; a music festival and conference; and a comedy festival. They run concurrently across downtown Austin for a week each March, and a badge admits its holder to one or all of them depending on tier.
The organiser's published figures describe more than half a million instances of event participation across badges, wristbands and tickets, from 76 countries. Those totals count participation rather than people, and the honest way to read them is that the official programme is only part of what happens: SXSW's defining characteristic is the unofficial layer of brand houses, label showcases and parties that occupies almost every bar, gallery and warehouse in central Austin, much of it free.
The practical shape of the week has changed. The Austin Convention Center, the festival's traditional hub, closed for reconstruction in 2025 and is due to reopen in 2029, so the editions from 2026 to 2028 run as what the organiser calls a campus, spread across downtown venues.
01Por que importa
SXSW is the largest annual convergence of the music, screen and technology industries in the United States, and its record of launching things — companies, films, formats — has given it a durable claim on the attention of all three.
02A semana ao seu redor
Downtown Austin is closed, rerouted and repurposed. Sixth Street and stretches of Trinity, Red River and Rainey are pedestrianised or barricaded; the Convention Center district, the Long Center and the Paramount and Stateside theatres run continuously; and East Austin fills with the unofficial programme.
03Quando chegar
The Innovation and Film & TV programmes are front-loaded and the music festival runs through the second half, so the answer depends on what you came for.
04Onde se hospedar
Downtown, within the barricades, is the only place that removes the transport problem, and it is booked and priced accordingly; the hotels on Congress Avenue and around the Convention Center district are the centre of the week. Rainey Street and the Seaholm district are walkable and slightly calmer.
05Acesso e hospitalidade
SXSW publishes its badge prices openly, which few events of this size do. For 2027 the organiser lists a Platinum badge covering all conferences and festivals at $1,395, an Innovation badge at $895, a Film & TV badge at $775 and a Music badge at $550, with early-registration savings advertised at up to $900 against the walk-up rate. A very large part of the week runs outside the badge system, free on public RSVP.
06Onde ocorre a actividade social
Sixth Street and Red River carry the music; Rainey Street and East Austin carry the brand houses and the daytime parties; South Congress carries the overflow.
07Como chegar
08Aspectos práticos
09Histórico
SXSW was founded in Austin in 1987 by Roland Swenson, Louis Jay Meyers, Louis Black and Nick Barbaro as a music conference intended to bring the industry to a city that had plenty of bands and no infrastructure.
10Quem está presente
Musicians, labels, managers and booking agents; independent film and television producers, directors and buyers; technology founders, investors and product teams; brand and agency marketers; gaming and creator-economy companies; educators; city officials; and a very large press contingent.
O que mais está a acontecer
Localizador de sobreposições →Mesmo país
-
14 MarLos Angeles · United States · Filme Academy AwardsDefinindo
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11 Mar → Mar 14, 2027Ponte Vedra Beach · United States · Golfe The Players ChampionshipNotable
-
14 Mar → Mar 28, 2027Miami Gardens · United States · Ténis Miami OpenNotable
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28 Feb → Mar 14, 2027Indian Wells · United States · Ténis BNP Paribas OpenNotable
-
17 Mar → Mar 21, 2027West Palm Beach · United States · Iatismo Palm Beach International Boat ShowRegional
O circuito continua
Datas registadas
| Edição | Datas | Estado |
|---|---|---|
| 2027 | ConfirmadoPublished by the organiser as 15-21 March 2027 in Austin, with registration open and early-rate deadlines already listed. | |
| 2026 | ConcluídoAnnounced by the organiser in 2025 as 12-18 March 2026 in Austin, the first edition of the campus-style format adopted while the Austin Convention Center is rebuilt. |
Eventos relacionados
Fontes
- SXSW Conference & Festivals, SXSW, LLC official acedido 6 September 2026
- See You Next Year: SXSW 2026 Dates Announced, SXSW, LLC official acedido 6 September 2026
- South by Southwest, Wikipedia encyclopedia acedido 6 September 2026