★ SXSW

01중요한 이유

SXSW is the largest annual convergence of the music, screen and technology industries in the United States, and its record of launching things — companies, films, formats — has given it a durable claim on the attention of all three.

02전후 일주일

Downtown Austin is closed, rerouted and repurposed. Sixth Street and stretches of Trinity, Red River and Rainey are pedestrianised or barricaded; the Convention Center district, the Long Center and the Paramount and Stateside theatres run continuously; and East Austin fills with the unofficial programme.

03도착 시기

The Innovation and Film & TV programmes are front-loaded and the music festival runs through the second half, so the answer depends on what you came for.

04숙박 장소

Downtown, within the barricades, is the only place that removes the transport problem, and it is booked and priced accordingly; the hotels on Congress Avenue and around the Convention Center district are the centre of the week. Rainey Street and the Seaholm district are walkable and slightly calmer.

05접근성 및 환대 행사

SXSW publishes its badge prices openly, which few events of this size do. For 2027 the organiser lists a Platinum badge covering all conferences and festivals at $1,395, an Innovation badge at $895, a Film & TV badge at $775 and a Music badge at $550, with early-registration savings advertised at up to $900 against the walk-up rate. A very large part of the week runs outside the badge system, free on public RSVP.

06사교 활동 장소

Sixth Street and Red River carry the music; Rainey Street and East Austin carry the brand houses and the daytime parties; South Congress carries the overflow.

07찾아가는 방법

08실용 정보

09역사

SXSW was founded in Austin in 1987 by Roland Swenson, Louis Jay Meyers, Louis Black and Nick Barbaro as a music conference intended to bring the industry to a city that had plenty of bands and no infrastructure.

10참석자

Musicians, labels, managers and booking agents; independent film and television producers, directors and buyers; technology founders, investors and product teams; brand and agency marketers; gaming and creator-economy companies; educators; city officials; and a very large press contingent.