The watch world convenes in Geneva: Watches and Wonders in April, the spring and autumn auction weeks at Christie's, Sotheby's, Phillips and Antiquorum in May and November, Geneva Watch Days in September and the Grand Prix d'Horlogerie in November. Dubai Watch Week in odd-numbered Novembers and LVMH's January week are the calendar's other stops; Couture in Las Vegas in late May is the jewelry trade's American fair; Only Watch is a biennial charity auction with an uncertain next date.
Watches and Wonders has public days after the trade days; the auctions are open to view. The brands' own launches and dinners around each week are private.
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7 NovGeneva · Switzerland · Montres & Joaillerie Grand Prix d'Horlogerie de GenèveSignificatif
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1 Jan· Montres & Joaillerie LVMH Watch WeekSignificatif
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5 Apr → Apr 11, 2027Geneva · Switzerland · Montres & Joaillerie Watches and Wonders GenevaMajeur
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2 Jun → Jun 6, 2027Las Vegas · United States · Montres & Joaillerie COUTURENotable
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1 Sep → Sep 5, 2027Geneva · Switzerland · Montres & Joaillerie Geneva Watch DaysNotable
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